Cohesion and Coherence Exercise

The following essay has been broken down into individual sentences and jumbled (mixed up). Your task (1): rearrange the sentences into 5 paragraphs. Employ the tools and concepts of coherence and cohesion to create a flowing and logical essay. The title of the essay and the first sentence are given. The full essay is below for you to review. Task 2 (if you want a further challenge): revise and edit the essay to make it better (sample edit coming soon).
Building Trust through Better Customer Service

1. Many companies invest heavily in advertising because it is believed to be the fastest way to attract new customers.
That outcome, in turn, often encourages customers to return and recommend the company to others.
For example, a prompt response to a complaint can transform a negative experience into a positive one.
Once a customer has chosen a product or service, every interaction shapes that person’s opinion of the business.
Strong customer service also benefits employees.
Customer expectations change over time, and businesses must adapt accordingly.
Although marketing certainly plays an important role, it cannot guarantee long-term success by itself.
When staff members receive proper training and clear guidance, they feel more confident in dealing with difficult situations.
As a result, they make better decisions, which improves both efficiency and customer satisfaction.
Ultimately, companies that view customer service as a long-term investment are more likely to build lasting relationships with their clients.
Even so, maintaining high service standards requires continuous effort.
Instead, lasting growth depends on whether customers remain satisfied after making a purchase.
For that reason, excellent service should never be regarded as an optional extra but rather as an essential part of every successful business strategy.
To meet those changing demands, managers should collect feedback regularly, analyze the results carefully, and update their procedures whenever necessary.
Such relationships strengthen the company’s reputation while creating opportunities for future growth.

Answer below

Original essay (produced by ChatGPT):

Building Trust through Better Customer Service

Many companies invest heavily in advertising because it is believed to be the fastest way to attract new customers. Although marketing certainly plays an important role, it cannot guarantee long-term success by itself. Instead, lasting growth depends on whether customers remain satisfied after making a purchase.

Once a customer has chosen a product or service, every interaction shapes that person’s opinion of the business. For example, a prompt response to a complaint can transform a negative experience into a positive one. That outcome, in turn, often encourages customers to return and recommend the company to others.

Strong customer service also benefits employees. When staff members receive proper training and clear guidance, they feel more confident in dealing with difficult situations. As a result, they make better decisions, which improves both efficiency and customer satisfaction.

Even so, maintaining high service standards requires continuous effort. Customer expectations change over time, and businesses must adapt accordingly. To meet those changing demands, managers should collect feedback regularly, analyse the results carefully, and update their procedures whenever necessary.

Ultimately, companies that view customer service as a long-term investment are more likely to build lasting relationships with their clients. Such relationships strengthen the company’s reputation while creating opportunities for future growth. For that reason, excellent service should never be regarded as an optional extra but rather as an essential part of every successful business strategy.

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